Optimizing Service Quality: Exploring the Impact of Service Excellence and Service with Care, Mediated by Community Culture

Authors

  • Dian Dinarafika Arieanti Universitas Terbuka
  • Rismawati Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya
  • Suparti Universitas Terbuka

DOI:

https://doi.org/10.56070/ibmaj.v2i3.54

Keywords:

Community Culture, Service Excellent, Service Quality, Service With Care

Abstract

This study aims to analyze the effect of Service Excellent and Service with Care on Service Quality at RSI Garam Kalianget. In addition, this study also aims to examine the effect of Service Excellent and Service with Care on Community Culture at RSI Garam Kalianget. This study used a quantitative approach with a sample of 120 respondents from urban, rural and island areas. The results of the study show that Service Excellent and Service with Care have a positive and significant impact on Service Quality. In addition, Service Excellent also has a positive and significant impact on Community Culture, as well as Service with Care. These results indicate that the implementation of superior service and attention to customer care simultaneously contribute to improving service quality in this hospital, and Community Culture acts as a mediating variable that influences the relationship between service and service quality. This research contributes by expanding understanding of the factors that play a role in improving service quality and the role of community culture as an important mediator in this relationship.

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Published

2023-08-10

How to Cite

Arieanti, D. D., Rismawati, R., & Suparti, S. (2023). Optimizing Service Quality: Exploring the Impact of Service Excellence and Service with Care, Mediated by Community Culture. Innovation Business Management and Accounting Journal, 2(3), 165–178. https://doi.org/10.56070/ibmaj.v2i3.54