Digital Transformation and Survival Strategies MSMEs during the Pandemic: Evidence East Java Indonesia
DOI:
https://doi.org/10.56070/ibmaj.v2i1.29Keywords:
Digital Transformation, Human Development Index, MSMEs, Survival Strategy, The National Economic RecoveryAbstract
As a form of digital transformation for businesses that can survive for MSMEs during this pandemic, MSMEs in East Java are considered to also adapt to this digital transformation. The concept of the National Economic Recovery is that the government provides support incentives for MSMEs to be able to survive during the pandemic. This study will be researched and discussed using qualitative descriptive methods. The samples in this study used purposive sampling techniques with a total of 100 respondents, which matched the criteria in the study. Respondent criteria are MSME actors who have existed before the pandemic and continue to survive during the pandemic. This success shows that the majority of MSMEs in East Java has implemented a survival strategy for the industrial landscape so that it shows growth. The growth of MSMEs is derived from the concept of adaptability of this survival strategy and the implementation of the National Economic Recovery so that there is a stimulus from the government for MSMEs.
Downloads
References
Al Ghozi, M. F. (2021). Strategi Bertahan UMKM di Masa Pandemi Covid-19 Menggunakan Metode SWOT (Studi Kasus Pada Dinas Koperasi dan UKM Kota Palembang di Kecamatan Kemuning) (Undergraduate Thesis (Skripsi), Universitas Muhammadiyah Palembang). Undergraduate Thesis (Skripsi), Universitas Muhammadiyah Palembang. Retrieved from http://repository.um-palembang.ac.id/id/eprint/15651/1/152016005_BAB I_DAFTAR PUSTAKA.....pdf
Alattar, J. M., Kouhy, R., & Innes, J. (2009). Management Accounting Information in Micro Enterprises in Gaza. Journal of Accounting & Organizational Change, 5(1), 81–107. https://doi.org/10.1108/18325910910932223
Al-Hakim, N. (2021). Menata Ulang Bisnis F&B Pasca Pandemi (Studi Kasus: Strategi Komunikasi Pemasaran Sate Taichan “Goreng”). Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema, 3(2), 85–106. https://doi.org/10.24076/pikma.v3i2.462
Arianto, B. (2019). Buzzer Media Sosial dan Branding Produk UMKM dalam Konteks Bisnis Digital. Jurnal UMKM Dewantara, 2(1), 27–46.
Armitage, H. M., Webb, A., & Glynn, J. (2016). The Use of Management Accounting Techniques by Small and Medium-Sized Enterprises: A Field Study of Canadian and Australian Practice. Accounting Perspectives, 15(1), 31–69. https://doi.org/10.1111/1911-3838.12089
Awali, H. (2020). Urgensi Pemanfaatan E-Marketing Pada Keberlangsungan UMKM Di Kota Pekalongan di Tengah Dampak Covid-19. BALANCA : Jurnal Ekonomi Dan Bisnis Islam, 2(1), 1–14. https://doi.org/10.35905/balanca.v2i1.1342
Bank Indonesia. (2022). JISDOR dan Kurs Transaksi. Retrieved May 26, 2022, from https://www.bi.go.id/id/fungsi-utama/moneter/informasi-kurs/default.aspx#floating-2
Berrone, P., Gertel, H., Giuliodori, R., Bernard, L., & Meiners, E. (2014). Determinants of Performance in Microenterprises: Preliminary Evidence from Argentina. Journal of Small Business Management, 52(3), 477–500. https://doi.org/10.1111/jsbm.12045
Dyt, R., & Halabi, A. K. (2007). Empirical Evidence Examining the Accounting Information Systems and Accounting Reports of Small and Micro Business in Australia. Small Enterprise Research, 15(2), 1–9. https://doi.org/10.5172/ser.15.2.1
Gherhes, C., Williams, N., Vorley, T., & Vasconcelos, A. C. (2016). Distinguishing micro-businesses from SMEs: a systematic review of growth constraints. Journal of Small Business and Enterprise Development, 23(4), 939–963. https://doi.org/10.1108/JSBED-05-2016-0075
Greenbank, P. (2000). Training Micro‐business Owner‐managers: a Challenge to Current Approaches. Journal of European Industrial Training, 24(7), 403–411. https://doi.org/10.1108/03090590010377781
Haviland, W. A. (1985). Antropologi (4th ed.; R. . Soekadijo, Trans.). Erlangga.
Hizir, Z. (2022). Digital transformation: “jobocolypse” or empowerment? Strategic HR Review, 21(1), 6–9. https://doi.org/10.1108/SHR-10-2021-0047
Huerta, M. A. S., & Anaya, L. G. (2017). Las microempresas y la reducción de la pobreza en Jalisco, México. Economía, Población y Desarrollo. Cuadernos de Trabajo de La UACJ, 7(2017), 1–12. https://doi.org/10.20983/epd.2017.42.1
Jardak, M. K., & Ben Hamad, S. (2022). The effect of digital transformation on firm performance: evidence from Swedish listed companies. The Journal of Risk Finance, 23(4), 329-348. https://doi.org/10.1108/JRF-12-2021-0199
Kala, G., Masbar, R., & Syahnur, S. (2018). The Effect of exchange rate, inflation, capital and labor force on economic growth in Indonesia. Jurnal Ekonomi dan Kebijakan Publik Indonesia, 5(1), 35-50.
Kantor Perwakilan Bank Indonesia Provinsi Jawa Timur. (2021). Laporan Perekonomian Provinsi Jawa Timur Februari 2021. Surabaya. Retrieved from https://www.bi.go.id/id/publikasi/laporan/lpp/Pages/Laporan-Perekonomian-Provinsi-Jawa-Timur-Februari-2021.aspx
Kubinschi, M., & Barnea, D. (2016). Systemic risk impact on economic growth-The case of the CEE countries. Romanian Journal of Economic Forecasting, 19(4), 79-94.
Liberman-yaconi, L., Hooper, T., & Hutchings, K. (2010). Toward a Model of Understanding Strategic Decision-Making in Micro-Firms: Exploring the Australian Information Technology Sector. Journal of Small Business Management, 48(1), 70–95. https://doi.org/10.1111/j.1540-627X.2009.00287.x
López, O. L., & Hiebl, M. R. W. (2015). Management Accounting in Small and Medium-Sized Enterprises: Current Knowledge and Avenues for Further Research. Journal of Management Accounting Research, 27(1), 81–119. https://doi.org/10.2308/jmar-50915
Mitchell, F., & Reid, G. C. (2000). Editorial. Problems, challenges and opportunities: the small business as a setting for management accounting research. Management Accounting Research, 11(4), 385–390. https://doi.org/10.1006/mare.2000.0152
Mustofa, B., & Maharani, E. V. (2008). Kamus Lengkap Sosiologi. Panji Pustaka.
Nanga, M. (2005). Makroekonomi: Teori, Masalah, & Kebijakan (1st ed.). PT. RajaGrafindo Persada.
Nazir, M., & Sikumbank, R. F. (2014). Metode Penelitian. Ghalia Indonesia.
Nazwar, C. (2008). Analisis Pengaruh Variabel Makroekonomi Terhadap Return Saham Syariah di Indonesia. Jurnal Perencanaan & Pengembangan Wilayah, 4(1), 1–5.
Nurharista, R. A., Sherine, & Ralita, U. (2020). Penerapan Strategi Online Marketing UMKM Pada Era Normal Baru. Jurnal Universitas Tanjungpura, 174–182.
OECD. (2010). SMEs, Entrepreneurship and Innovation. OECD. https://doi.org/10.1787/9789264080355-en
Purnomo, S. D. (2019). Determinant Kemiskinan Di Provinsi Daerah Istimewa Yogyakarta. Al Amwal, 11(1), 47–58. https://doi.org/http://dx.doi.org/10.24235/amwal.v11i1.4171
Putra, H. S. A. (2003). Ekonomi Moral, Rasional, Dan Politik Dalam Industri Kecil di Jawa: Esei-Esei Antropologi Ekonomi. Kepel Press.
Ruiz, T. N., & Collazzo, P. (2021). Determinants of the use of accounting systems in microenterprises: evidence from Chile. Journal of Accounting in Emerging Economies, 11(4), 632–650. https://doi.org/10.1108/JAEE-07-2020-0173
Santoso, R. (2020). Review of Digital Marketing & Business Sustainability of E-Commerce During Pandemic Covid-19 In Indonesia. JIET (Jurnal Ilmu Ekonomi Terapan), 5(2), 95–106. https://doi.org/https://doi.org/10.20473/jiet.v5i2.23614
Sekti, W. B., & Armayana, R. (2021). Analisis SWOT Terhadap Strategi Pemasaran Usaha Mikro Kecil dan Menengah (UMKM) Sentra Industri Gitar dalam Menghadapi Covid-19. Literasi : Jurnal Kajian Keislaman Multi-Perspektif, 1(1), 49–70. https://doi.org/10.22515/literasi.v1i1.3257
Sembiring, R. P. (2020). The Influence of Interest, JCI, Exchange Rate, Economic Growth, and Inflation On The Performance Of Employees Health Investment in Bukit Asam Foundation. Dinasti International Journal of Digital Business Management, 1(2), 191-199. https://doi.org/10.31933/dijdbm.v1i2.151
Senftlechner, D., & Hiebl, M. R. W. (2015). Management Accounting and Management Control in Family Businesses. Journal of Accounting & Organizational Change, 11(4), 573–606. https://doi.org/10.1108/JAOC-08-2013-0068
Setiawati, E., Diana, N., & Mawardi, M. C. (2021). Pengaruh E-Commerce, Pengetahuan Akuntansi Dan Budaya Organisasi Terhadap Kinerja UMKM Di Kota Malang. Jurnal Ilmiah Riset Akuntansi, 10(4), 37–46.
Setiyo, J., Mukhlis, I., & Murwani, F. D. (2022). Product Branding Training Model for MSMEs in Probolinggo Regency. Innovation Business Management and Accounting Journal, 1(2), 29–33. https://doi.org/10.56070/ibmaj.v1i2.6
Shields, J., & Shelleman, J. M. (2016). Management Accounting Systems in Micro-SMEs. The Journal of Applied Management and Entrepreneurship, 21(1), 19–31. https://doi.org/10.9774/GLEAF.3709.2016.ja.00004
Soetjipto, H. N. (2020). Ketahanan UMKM Jawa Timur Melintasi Pandemi Covid-19. Penerbit K-Media.
Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif dan R & D. CV. Alfabeta.
Sukmadinata, N. S. (2015). Metode Penelitian Pendidikan. Remaja Rosdakarya.
Sulistyan, R. B., Carito, D. W., Cahyaningati, R., Taufik, M., Kasno, K., & Samsuranto, S. (2022). Identification of Human Resources in the Application of SME Technology. Wiga : Jurnal Penelitian Ilmu Ekonomi, 22(1), 70-76. https://doi.org/10.30741/wiga.v12i1.799
Tobin, J., & Nordhaus, W. D. (1972). Is Growth Obsolete? In Economic Research: Retrospect and Prospect, Volume 5, Economic Growth (pp. 1–80). National Bureau of Economic Research. Retrieved from https://www.nber.org/system/files/chapters/c7620/c7620.pdf
Triatmanto, B., Sanusi, A., & Siswati, A. (2021). Strategi Mempertahankan Usaha Dan Meningkatkan Peran Masyarakat Dimasa Covid-19 Pada Kegiatan Pemberdayaan Ekonomi Masyarakat Batik Zheng. JAST : Jurnal Aplikasi Sains Dan Teknologi, 4(2), 142-152. https://doi.org/10.33366/jast.v4i2.2063
Weitzman, M. L. (1976). On the Welfare Significance of National Product in a Dynamic Economy. The Quarterly Journal of Economics, 90(1), 156-162. https://doi.org/10.2307/1886092
Wiklund, J., & Shepherd, D. (2005). Entrepreneurial orientation and small business performance: a configurational approach. Journal of Business Venturing, 20(1), 71–91. https://doi.org/10.1016/j.jbusvent.2004.01.001
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Sri Anugrah Natalina, Binti Mutafarida
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
